When thousands of people swap their Saturday sleep-ins for sneakers and something pink, you know it’s more than just a walk. This weekend, Nelson Mandela Bay and the greater Algoa Country showed up in full force for the 27th annual Algoa FM Big Walk for Cancer presented by Isuzu Motors South Africa.
A record-breaking 20,000 participants took part across George, Gqeberha, East London, and virtually. With 16,000 walkers in Gqeberha alone, nearly a thousand in George, over 1,300 in East London, and another 2,500 joining online, the event officially cemented its place as one of South Africa’s biggest charity walks.
Algoa FM Managing Director Alfie Jay said standing on the podium at the start on Saturday morning was both humbling and exciting. “The growth of this event demonstrates the incredible power of radio to inform, entertain, move, and motivate people.”
He added that one of the event’s key objectives has always been education and awareness. “One in four South Africans will be affected by cancer. That number is growing, and through our interviews, podcasts, and on-air discussions, we’re helping people understand the signs, testing, and treatment options available.”
A City That Shows Up
Isuzu Motors South Africa matched the community energy step for step. “We are proud to be part of a movement that connects communities to a brighter future and provides support to those affected by cancer,” said Celestin Ndhlovu, Executive Vice President for Corporate Services.
More than 2,400 Isuzu employees, retirees, and their families joined the walk, showing that the company’s commitment to social impact extends far beyond the workplace. “At Isuzu, we’re dedicated to creating lasting impact through health, well-being, and safety,” Ndhlovu said. “The Big Walk for Cancer reflects our values perfectly.”
Beyond the Pink Ribbons
This year’s beneficiaries include Siyavuka for Kids, Project Flamingo, and Reach for Recovery. Algoa FM has also launched a podcast series sharing inspiring survivor stories and important information on cancer awareness throughout the year.
“Cancer doesn’t only happen in October,” said Jay. “It affects people all year-round, and these stories keep the conversation going long after the pink ribbons are packed away.”
Still Walking, Still Winning
From Gqeberha to George, the vibe was pure joy — sneakers, tutus, pink wigs, laughter, and selfies for a cause that hits close to home. Because in the Bay, showing up for each other never goes out of style.
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