Media personality and former programming Manager at Algoa FM Baydu Adams gets candid about the “cruel and beautiful world of radio” in his newly released autobiography.
Baydu has been involved in the broadcasting industry for over 27 years and made a name for himself with Nelson Mandela Bay audiences when he hosted a show on Algoa FM.
The Cruel and Beautiful World of Radio is Adams’ is his debut book but the entertainer is not new to the world of writing as he won awards for his blog on (baydu.co.za) The award-winning blogger also runs a streetwear label called Cape Flats Native Online Clothing Store, owns an events company and regularly guest lectures.
Adams is also a speaker invited to present at radio stations and tertiary institutions and has to alter egos who make an appearance on Kyknet’s KLOP! on DSTV 145 for about four years as well on his social media platforms and he had a slot on Friday afternoons with Kaycee Rossouw on Algoa FM, where one of his alter egos, Bradshaw would chat about various things including sport, and play two Bradshaw’s Beats.
Always looking for a challenge, Adams ran a speaker series with a partner for Grade 11’s from the Cape Flats and townships, called their TEEN hours and also presented and produced an online TV show called BTV that showcased his four alter egos born during the lockdown.
He ran a weekly Facebook Live interview slot with celebs and Facebook friends and recently comedian Wayne Mckay and Baydu launched The Wayne Mckay and Baydu Adams Show, our video podcast (vodcast) offering. The vodcast has received an amazing response and they’ve interviewed folks such as singer Salome Damons, author Yusuf Daniels, DJ and radio presenter DJ Ready D and SAMA nominated singer Claire Phillips. There are talks with a production house to move the Wayne Mckay and Baydu Adams Show to television.
Having worked at Cape Town’s two top commercial radio stations, KFM 94.5 and Heart 104.9 FM, he’s also garnered experience having worked at community, theme park, and internet radio stations. His last radio stint was up until September last year when he was the Programming Manager at Algoa FM in Gqeberha, the biggest commercial station in the region. Algoa FM picked up the Station of the Year award in Sandton while Baydu was Programme Manager.
The Cruel and Beautiful World of Radio” according to Adams:
My book aims to relay my radio stories and experience over the years and give advice to the novice or newbie entering the broadcasting industry. It is filled with opinions and advice that’s gold for anyone in the industry or doing a radio, broadcasting, or media course. It’s written in its simplest form so that non-radio people who love the medium can also understand how it all works.
Hopefully, the stories and advice can become a shortcut if you will, to those in the industry. It would be a beneficial source of information for any student who can reference the book easily.
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