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As South Africa ushers in a promising new era led by a Government of National Unity, the nation’s focus on sustainable development has never been more critical. Recognizing the vital role of youth in this arena, WWF South Africa has launched the “Believe in South Africa’s Youth” campaign—an initiative aimed at empowering young environmental leaders across the country.
In a country where the youth demographic is substantial, supporting these young visionaries at the forefront of environmental change is paramount. The campaign seeks to highlight their achievements and inspire collective action towards sustainability and conservation.
Celebrating Young Environmental Leaders
The campaign will spotlight several young South Africans whose innovative initiatives are making significant impacts:
• Dean Carlisle – Change Maker
At 21, Dean Carlisle founded Lessons in Conservation to educate schools in impoverished areas about the importance of nature. His efforts have reached over 8,500 children across 110 schools in 11 African countries.
• Esethu Cenga – Big Thinker
Esethu Cenga co-founded Rewoven Africa, a startup dedicated to recycling textiles to combat fashion waste. Her work advocates for sustainable practices that prioritize the well-being of people and the planet over profits.
• Didi Mathibe – Future Leader
As a Circular Economy Analyst with WWF South Africa, Didi Mathibe focuses on keeping plastics out of nature through sustainable design, consumption, and waste reduction, advancing the country towards a circular economy.
• Jade Bothma – Action Taker
At just 15, Jade Bothma founded Oceano Reddents, a non-profit organization turning ocean plastic litter into eco-bricks for building houses. She addresses both plastic pollution and housing issues with her deep passion for the sea.
Commenting on this campaign, Justin Smith, Head of Business Development at WWF South Africa, stated, “As South Africa embarks on a new chapter of unity and progress, the youth stand as beacons of hope and innovation. The ‘Believe in South Africa’s Youth’ campaign is dedicated to shining a spotlight on the extraordinary contributions of our young environmental champions. By fostering and celebrating their efforts, we aim to galvanize a nationwide movement towards sustainability. Our youth are not just the leaders of tomorrow; they are the change-makers of today. It’s our duty and privilege to support their journey and amplify their voices in the fight for a sustainable future.”
For more information on the campaign and how to participate, visit WWF South Africa’s campaign page. Join the conversation on social media using #SAYouthForNature and #BelieveInYouth.
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