ONE of Nelson Mandela Bay’s most prominent exports, Laduma Ngxokolo, is breathing his MaXhosa style into a brand new collaboration with Tanqueray, which sees him reimagining the COPA glass.
In a thrilling fusion of South African craftsmanship and iconic design, Tanqueray proudly announces its collaboration with Laduma Ngxokolo – the acclaimed founder and Creative Director of the fashion house, MaXhosa. This innovative partnership sees the reimagining of the beloved COPA glass, a symbol of nostalgia for South African gin lovers, blending tradition with contemporary flair.
The COPA glass, originally a vessel for toasting achievements and special events, now transforms into a work of art that transcends hosting as a style signature. Ngxokolo’s artistic vision breathes new life into this cherished symbol, making it a must-have for collectors and enthusiasts alike.
The partnership doesn’t stop at the glass; it extends to a broader vision of home décor for the MaXhosa brand; hence the natural partnership with Tanqueray. As the boundaries between fashion and interior design blur, leading fashion brands are embracing the world of home aesthetics. Ngxokolo’s foray into redefining the COPA glass reflects this trend, showcasing how fashion can seamlessly pivot to enhance the ambiance of our homes. “I found immense inspiration in collaborating with Tanqueray to design the Copa Glass. Weaving the artistry of our identity into the elegance of glassware has been a creative journey that beautifully marries craftsmanship and innovation, making every sip an exquisite experience”, Laduma expresses.
The Tanqueray x MaXhosa COPA glass will be available at all major retailers, nationwide from the 22nd of November when you purchase any two Tanqueray’s, just in time for the festive season. The limited edition pieces will undoubtedly become a centerpiece for gatherings, a conversation starter, and a unique expression of style and culture inside your home.
“Collaborating with Laduma on this project has been an exhilarating experience. It’s about more than just a glass; it’s about creating an object that holds cultural significance and brings people together. We wanted to infuse the spirit of MaXhosa into a piece that can be cherished in moments of celebration,” says Khanyisa Ntshuntshe, Senior Brand Manager at Diageo.
Tanqueray and MaXhosa invite you to join them in raising a glass to innovation, culture, and the spirit of collaboration. As we usher in a new design era, the reimagined COPA glass stands as a testament to the power of creativity and the enduring connection between tradition and modernity.
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