Team Prego or Team Chimi? That’s the delicious decision facing South Africans as KFC launches its latest flavour battle and 041Online is giving readers the chance to join the rivalry with one of 20 vouchers worth R150 each.
KFC has officially entered into a rivalry with itself, launching two bold new burgers inspired by legendary international flavours.
The limited-time Taste Rivalry campaign sees the Portuguese-inspired Prego burger go head-to-head with the Argentinian-style Chimichurri burger, inviting customers to decide which flavour deserves the crown.
To celebrate, 041Online is giving away 20 KFC vouchers worth R150 each, giving readers the perfect excuse to settle the debate for themselves.
Two burgers. One winner.
The new Portuguese-inspired Prego burger combines KFC’s famous Original Recipe crispy chicken fillet with a spicy Prego sauce served on a soft Prego bun.
Taking on the challenger is the Chimichurri burger, featuring the same crispy chicken fillet topped with a creamy, tangy Argentinian-style Chimichurri sauce on a sesame seed brioche bun.
Whether you’re all about spicy heat or fresh, herby flavours, KFC wants South Africans to choose a side.
“We looked at two flavour legends and thought: why choose? So we dropped both. Now it’s time for people to pick a side before these burgers retire off the menu. Let the taste rivalry begin,” said Hloni Mohope, Chief Marketing Officer of KFC Africa.
Enter the 041Online competition
041Online has 20 KFC vouchers worth R150 each to give away.
How to enter
Visit the official 041Online competition post on Facebook and:
- Tell us whether you’re #TeamPrego or #TeamChimi
- Tell us why your team deserves the win.
- Tag the friend you’d take with you to settle the flavour rivalry.
Twenty winners will each receive a R150 KFC voucher.
Terms and conditions apply.
The Taste Rivalry is on
The campaign will roll out across KFC’s social media channels and in-store activations, with burger lovers encouraged to defend their favourite flavour.
Will Team Prego’s spicy kick take the title, or will Team Chimi’s creamy tang win over South Africa?
There’s only one way to find out.
The new burgers are available at KFC restaurants nationwide for a limited time only.
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