Woolworths Walmer Park just raised the bar for beauty lovers in Gqeberha. The retailer has officially launched its newly revamped beauty section – and it’s turning heads for all the right reasons.
This week, local shoppers were introduced to an exciting lineup of exclusive beauty and skincare ranges, making high-end salon experiences accessible right inside their favourite Woolies. Among the standout arrivals are world-renowned names like Hair by Sam McKnight, Charlotte Mensah, and The Steam Bar – brands previously only available to top-tier salons or international shoppers.
Whether you’re in search of iconic haircare crafted by a celebrity stylist (hello, Sam McKnight), luxurious afro-textured hair nourishment from award-winning Charlotte Mensah, or the innovative cleansing power of The Steam Bar, it’s now all just an aisle away.
The beauty floor’s sleek new look is designed to offer a premium experience, blending the elegance of high-end retail with Woolies’ trusted quality. With curated product selections, expert staff, and a focus on self-care, the space is more than a section – it’s a destination.
And the best part? No flights, no shipping fees, no guesswork – just salon-quality beauty on your weekly shop.
Pro Haircare Tips from Woolworths’ Exclusive Workshop
As part of the relaunch, Woolworths hosted a professional haircare workshop led by Marius Steenkamp, their National Education Manager for Professional Haircare, who flew in from Cape Town to introduce their new exclusive brands. The insights were too good not to share: here are four standout tips that could completely transform your hair game:
Follow Product Instructions Closely
It’s not just marketing – how you use a product matters. From how long a treatment stays on to how much shampoo you need, application instructions are designed to get the best results.
Focus on Your Hair Goal, Not Just the Problem
Instead of fighting frizz or dryness alone, start thinking about what you want your hair to be – strong, voluminous, defined, silky. Then build your routine toward that.
Healthy Hair Starts with a Healthy Scalp
Your scalp is the foundation. If it’s irritated, oily, or neglected, your hair will reflect it. A clean, balanced scalp helps every strand thrive.
Invest in Quality Products
The right product makes all the difference. With salon-grade formulations now on Woolies shelves, shoppers can access expert-level care without the salon markup.
041 Tip: Want the perfect starting point? Ask an in-store beauty consultant to help you build a haircare routine based on your texture and goals, they’ve been trained by the pros themselves









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