Gqeberha-based brand and business strategist Delon le Roux has been named one of five creators selected for the 2026 Ster-Kinekor SK Squad and is the sole representative of the Eastern Cape on the national panel.
Le Roux is also the columnist behind 041Online’s monthly 041 Your Wealth financial literacy column, where he brings his characteristically wild commentary to conversations about money.
Le Roux was selected from a field of nationwide entrants. The field was cut to ten finalists, who pitched to a panel of four judges at a Shark Tank-style final held on Friday, 4 September and streamed live on TikTok. Each finalist had five minutes to present a content concept and two minutes to defend it under questioning.
The five creators named to the squad are Delon le Roux, Ayanda More, Matthew Louw, Keenan Collison and Priya Bandu. The appointment carries a twelve-month contract with Ster-Kinekor Theatres, alongside creator training and access to exclusive screenings and content experiences.
Finalists were asked to choose one film from a shortlist of five and build the content campaign they would run if contracted to cover it. Le Roux chose The Devil Wears Prada 2, a film about a magazine losing its authority to social media, and built his pitch around a series filmed in a Ster-Kinekor foyer in which members of the public are asked who decided what they are wearing and watching.
“I pitched a film about print media losing its power to the algorithm,” said Le Roux. “I previously wrote for a Cape Town-based women’s magazine back when magazines still decided what mattered, and I now work in the industry that replaced them. My lived experience was the one strategic advantage nobody else in the room could copy.”
Le Roux, a former model who now holds an Executive MBA and runs a strategic brand and business consultancy, THE G.O.A.T GROUP, has worked across South Africa and South Korea over a career of close to twenty years. He directed the inaugural Eastern Cape Fashion Week, a provincial first, and has held brand work for the National Arts Festival, SANParks, Ford, OMODA, Woolworths and MAC. Most recently, he produced the BIG ON STYLE fashion showcase in partnership with Baywest Centre Management and Marketing Manager Lindsay Davies and Show Choreographer Gail Brown.
“Gqeberha is usually the place national campaigns are marketed to, rather than made from,” he said. “For the next twelve months that changes, and I do not take it lightly. The Eastern Cape has a seat at a table it has been left off for years. I’m so grateful for the opportunity, and I look forward to what the year ahead holds.”
Caption: SK SQUAD 2026, from left to right: Delon le Roux, Ayanda More, Matthew Louw, Keenan Collison, and Priya Bandu, pictured alongside Lwandile Shange, Digital and Social Media Specialist for Ster-Kinekor Theatres. Photographed at Ster-Kinekor, The Zone @ Rosebank Mall.
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