Authentic South African Elements in Tyla’s Jump Music Video

ELEANOR DOUGLAS-MEYERS

Mzanzi’s current most talked about export, the talented Tyla, filmed her latest music video, “Jump,” which features American rapper Gunna and Jamaican dancehall artist Skillibeng, in Johannesburg, and here are some authentic South African elements to look out for.

Here are seven truly SA things to keep an eye out for:

Braiding Chair

Tyla getting her hair braided is not only iconic but also truly South African, as many can relate to the tradition of “passing the hair.” This scene captures the essence of communal hair braiding, a significant cultural practice in South Africa.

Streets of Jozi

The “pretty girl from Joburg,” as the song proclaims, is seen being chauffeured through the streets of Johannesburg. She pays homage to Kliptown, a suburb of Soweto, where she dances in front of a wall adorned with the suburb’s name, showcasing the vibrant local culture.

Street Soccer

Street soccer is quintessentially South African, and the music video adds a unique twist by featuring older ladies, or “mamas,” playing the game. This depiction is heartwarming and a clever nod to community life in South Africa.

Gambling on the Corner

Gambling on the corner might not be the most glamorous aspect of the city of gold, but it is undeniably part of the culture. Including a heated argument in this scene adds a touch of realism and authenticity.

Pantsula Dance

If you look carefully, you’ll spot dancers “jump jumping” in a distinctive style. The video pays homage to Pantsula, a traditional and highly energetic dance form that originated in South Africa’s black townships. This dance is a vibrant expression of the local culture and history.

Local Snacks

While most singers indulge in champagne on yachts, Tyla opts for snacks from South African spaza shops. You can spot her munching on Go-Slo’s and apple munches – beloved local treats. This choice grounds the video in a relatable and authentic South African experience.

Taxi

Tyla ends the music video by dancing to stop a taxi, a perfect conclusion to a truly Mzanzi video. Taxis are a fundamental part of South African daily life, symbolizing the hustle and vibrancy of urban commuting. (but as anyone who has taken a taxi can attest, the chances of them stopping for a dancing girl, are slim)

“Jump” is one of several songs from Tyla’s debut album that reached the top 10 of Billboard’s U.S. Afrobeats Chart, cementing her status as an international sensation while proudly showcasing her South African roots. Video below:

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