Tourism Month Shines a Spotlight on Sustainable Holidays
September is Tourism Month in South Africa, and it all builds up to World Tourism Day on the 27th. This year’s theme, “Tourism and Sustainable Transformation,” puts the focus on exploring our own backyard, and doing it in a way that protects our natural wonders and cultural treasures for generations to come.
And the truth is, South Africans are already on board. Since the pandemic, local tourism has roared back to life. Last year, travellers spent a massive R430 billion on domestic trips, and the World Travel & Tourism Council expects that to rise to R445 billion in 2025. Simply put, home-grown adventures aren’t just keeping our tourism sector alive, they’re driving it forward.
The Magic of Rediscovering Home
“There’s something really special about exploring your own backyard,” says Samantha Pillay, Director at ekko, a lifestyle brand geared toward millennials. From wild coastlines to soaring mountains, and from heritage sites to diverse languages, South Africa offers a tapestry of experiences that are world-class, yet uniquely ours.
And what’s exciting is how travel preferences are shifting. Instead of chasing picture-perfect Instagram moments, many travellers, especially Millennials and Gen Z, are looking for authentic, sustainable experiences. Eco-friendly stays, greener transport, and supporting local communities aren’t just “nice to haves” anymore, they’re travel priorities.
Tourism with a Greener Footprint
Hospitality players are responding. From solar panels and water-wise systems to recycling and sourcing local produce, more hotels and lodges are stepping up their sustainability game. Plastic is being reduced, energy use cut down, and supply chains are becoming more eco-conscious. These changes mean guests can enjoy trips that feel good and do good, though as Pillay notes, there’s still a long road ahead.
Hidden Gems on Your Doorstep
Here’s the thing: plenty of South Africans who’ve travelled overseas more than once have never stood in awe of the West Coast’s spring wildflowers, watched elephants roam free at Addo, or breathed in the crisp air of the Drakensberg. These world-class experiences don’t need passports or currency exchange, just curiosity and a love for adventure.
And this month, there’s even more reason to explore. From 22–26 September, South Africans with valid IDs can get free day passes to most national parks, including icons like Table Mountain Reserve, Addo Elephant Park, the Blyde River Canyon, and even the legendary Kruger National Park.
Making Local Travel Accessible
Beyond Tourism Month, initiatives like ekko’s share-based membership model are making travel easier all year round. Members get access to 50+ luxury resorts, discounted stays at over 10,000 properties, and savings on flights, car rentals, guided tours, dining, and even spa treatments. It’s all about exploring more while spending less.
Why Local is Lekka and Lasting
“Tourism Month reminds us that local is not only lekka, it’s lasting,” Pillay says. Every trip creates memories while also uplifting communities, supporting jobs, and protecting the environment.
So, whether it’s a quick road trip or a bucket-list local adventure, your next holiday could be closer than you think, and it’s bound to make an impact far beyond your own story.
👉 Travel smart. Live well. Start your journey at www.ekko.co.za.
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